Focusrite teams up with global podcast platform Acast

Focusrite, the internationally renowned audio interface manufacturer, has today — at The Podcast Show 2022 — teased its plans to team up with Acast, the world’s leading independent podcast company. The companies will collaborate on forthcoming projects designed to empower and better serve their mutual podcaster audiences. 

The project — more details of which will be announced early next month — will provide podcasters with access to the best possible technology and innovation from the two audio experts.

Focusrite has served a wide customer base of professional, commercial and hobbyist creators for more than three decades, and is the world’s best-selling audio interface manufacturer. Used by recording musicians, producers and podcasters alike, Focusrite interfaces provide the highest-quality production of recorded sound whilst making creators’ access to recording tech as easy as possible. Now, with Acast, they aim to keep creators at the heart of future product development.

Nicholas Howlett, Head of Brand and Marketing for Focusrite, comments: “Focusrite puts creators’ needs at the forefront of every decision we make – an ethos we share with Acast. By bringing our two brands together, we’re learning how to better serve our customers and ultimately see more creators empowered to share their stories. This partnership will see more podcasters — and more podcasts — emerging with better quality audio than ever before.”

Acast believes that every podcaster, big or small, should be able to find their audience, and make money from their craft, on their own terms. Its aim is to enable and empower anyone who wants a podcast to have one — providing the tools and resources to do exactly that.

Marie Abesamis, Global Director of Business Development and Strategic Partnerships at Acast, is confident the Focusrite partnership will give creators the best possible start to their podcasting journey. She added: “Acast wants to make it as easy as possible for anyone who has a voice to start their own podcast. Focusrite produces some of the best audio tech around, so partnering with them helps give our podcasters access to even more of the tools they need for success.”

About Acast

Acast was founded in 2014 and is the world’s largest independent podcast company.

A pioneer in the open podcast ecosystem, Acast’s strategy is to become the world’s largest marketplace for podcast monetization by connecting podcast creators, advertisers and paying listeners with its technology. Acast hosts 47,000 podcasts, supplying their content directly to hundreds of listening apps, and generating and monetizing more than 400 million listens every month. If you’re listening to an Acast-connected podcast and hear an ad, it’s Acast delivering that ad behind the scenes and sharing the revenue with the podcast creator. Podcasters come to Acast to reach and grow as large an audience as possible, and to monetize those listens to their full potential — including through paid subscriptions using Acast+. Advertisers use our advanced targeting capabilities to reach these hyper-engaged audiences in the most effective ways. Acast’s headquarters are located in Stockholm, Sweden, and the company has expanded globally in recent years to have a presence in 14 countries: Australia, Canada, Denmark, Finland, France, Germany, Ireland, Mexico, New Zealand, Norway, Spain, Sweden, the UK and the US. In 2021 the number of listens to Acast podcasts reached 3.7 billion, with net sales exceeding SEK 1bn. Acast was co-founded by Johan Billgren, its Chief Innovation Officer, and is listed on the Nasdaq First North Premier Growth Market. Certified Adviser is FNCA Sweden AB, info@fnca.se, +46 (0) 8528 00 399.

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